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RETAIL ACADEMY <br />Scope of Services <br />Research <br />• Identification of priority retail categories for <br />recruitment and/or local expansion <br />• Retail Prospect List- Identification of at 5 retail <br />prospects to be targeted for recruitment <br />• Retail Site Selection Criteria for retail <br />prospects <br />• Mobile Data Collection from major retail node <br />• Retail Gap Analysis for trade area (i.e. leakage <br />and surplus) <br />• Peer Market Identification and Trade Area <br />Comparison Analysis <br />• Peer Market Retailer Void Analysis <br />• Custom demographic research — historical, <br />current, and projected demographics —to <br />include market trade areas by political <br />boundaries, radius/drive times, and custom <br />trade area Identification of retail trade area <br />using political boundaries, drive times and radii <br />and custom boundary geographies. <br />• Consumer Spending Patterns and Behavior <br />Report <br />• Tapestry Lifestyle Segmentation Analysis — <br />psychographic profile of trade area <br />4010. retail academy <br />Real Estate Analysis <br />• Retail Real Estate Analysis identifying 3 real <br />estate sites performed by licensed retail real <br />estate professionals <br />• Create Aerial imagery of trade area(s) with <br />traffic counts <br />• Identify Target Zones for short- and long-term <br />retail development <br />• Property Catalog <br />• Contact Information for Retail Prospects <br />Marketing Materials <br />• Development of Customized Marketing Guide <br />• Customized Retail Recruitment Plan <br />Retail Academy <br />• Access to Retail Academy: ONLINE Education <br />Course and Resource Library <br />• Industry overview from Commercial Real Estate <br />professionals <br />• Quarterly 1:1 virtual meeting to discuss <br />progress <br />