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<br />- - - -- - - - -- --- - --- - -- - -- - <br /> <br />commercial spot creation and spot sales, promo development, community outreach, dub <br />promotions, conducting tours, etc. Clearly the amount of marketing we wish to engage in <br />will be overwhelming for one person. As we are not in a position to hire additional full- <br />time help, we plan to try a new approach to meeting our marketing goals, by forming a <br />"marketing team" with existing employees. <br /> <br />By initiating a team approach to reaching our marketing goals, we will be able to take <br />advantage of a wider range of experiences, skills, and ideas, while creating a coalition of <br />staff dependent on each other to complete tasks in a timely manner. By working <br />together, and counting on each other, output and efficiency should increase. <br /> <br />Designated staff members will meet on a weekly basis, develop a work plan, set time- <br />lines for project completion, and divide work based on ability and availability. The <br />organization will benefit from the accomplishments of the team, and each team member <br />will have the opportunity to learn new skills from each other. <br /> <br />~rt-time assistants <br /> <br />Last year we added paid part-time assistants to our staff The addition has been <br />extremely beneficial to the organization. The increase in quality of our productions <br />produced with the truck is measurable. The technical quality of our programs is of <br />particular interest to us, as it is crucial to have the best possible product when trying to <br />sell program copies and sponsorship spots. In 2007, we budgeted for 2,520 hours at $10 <br />per hour. <br /> <br />The current part-time employees are primarily being used to crew van shoots. It would <br />certainly benefit our organization to have additional hours devoted to assisting other <br />production staff, in addition to adding more van shoot hours. As such we would like to <br />add an additional 2,016 hours to our 2008 budget, for a total additional cost of$21,703. <br /> <br />~iPment <br /> <br />The Commission has done an excellent job of replacing the equipment in our major <br />production areas. Because of that, recommended equipment purchases for 2008 are less <br />than in previous years. <br /> <br />It would be prudent for us to update some of our computer editing systems including the <br />addition of Mac operating systems that appeal more to students, replace various <br /> <br />~1 <br />