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<br />J' I" I IIII t' (,I \ [11'1 I,' <br /> <br />Regardless of what happens to PEG fees, developing alternative soW'Ces of revenue <br />makes sense for the organization. As such, staff will continue to enhance various funding <br />resources. <br /> <br />At this point, it seems that the most lucrative income sources we can incorporate, that <br />would result in the least change to current operations/services, include: <br />· Selling DVD copies of our programs <br />· Creating sponsorship spots and selling time on the channel <br />· Selling ad space on the website around live streamed programming and Video <br />On Demand <br />· Rental of equipment <br /> <br />We are currently earning income from the sale of DVDs and sponsorship spots. <br />Promotion of spots available on our website, and rental opportunities for our equipment, <br />will be priorities in 2009. <br /> <br />Staff has already created an equipment/production crew rental rate card. The next step <br />will be to identify and target potential equipment rental clients and aggressively market <br />the service. <br /> <br />Sales of sponsorship spots on the website will be handled similarly to spots on the <br />channel. However, as the potential area of distribution for internet spots will be <br />unlimited compared to the cable channel, we will need to consider that value when <br />developing a rate card. <br /> <br />, I <br />, , It'; J ' \ <br /> <br />A big goal for staff in 2009 will be to increase NMTV's visibility in the community. We <br />have worked very hard to ensure that our seven member cities, three school districts, and <br />even local businesses are aware of who we are and how we can benefit them. We really <br />want to concentrate on ways to improve recognition of our existence and services to the <br />general public. <br /> <br />We have identified several methods for doing so: <br />· Maintaining relevant, informative, interactive website that offers complete <br />information regarding our services, and streaming video and video on demand. <br />· Promotion of the website via our channel, flyers at van shoots, news articles, <br />billboards, and press releases. <br /> <br />P.6 <br />