2004-09-22 CC Meeting - Laserfiche WebLink

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tit . Consensus was that the responses from the survey would assist in determining the need for II product such as. ' ~ Ii I ; Ii i 'I . VI. TOWN LIFE MAGAZINE Chair Brenner questioned whether Committee members had a chance to review same and stated that she had spoken with Ms. Katherine Kerry, the publisher of Town Life Magazine, to thank her for expressing interest. Chair Brenner stated that she liked the magazine, however, was unsure if it met all of the City's needs. Committee Member Fairbrother felt that it was rather expensive. Committee Member Abrahamson stated that the magazine was delivered to a larger geographic area and EDC may be interested in same. Chair Brenner stated that the magazine is mailed to 10,000 homes with an additional 1,000 magazines being sold at retail centers and subscription for annual delivery. Mr. Klang questioned the impact of those same numbers if the City also participated. Chair Brenner stated that an additiona11,300. Chair Brenner stated that the annual cost for a two (2) page report would be $14,400, $2,400 per issue at six (6) issues for one (1) page would be $7,000. Consensus was that it was not comparative to the newsletter due to the limited amount of space and selectiveness. Consensus was that the magazine would be better utilized as a public relations tool rather than a newsletter. Discussion ensued regarding the use of The Quad CommWlity Press. Consensus was that the The Quad could be utilized for the more immediate items, the quarterly utility billing could contain information, and the use of the Town Life Magazine for more feature related articles. Chair Brenner requested what should be done regarding the tabled newsletter in the interim. She believed that Council was looking for a recommendation in the area of a newsletter. Discussion ensued regarding upcoming events throughout the summer, the hiring of Ms. Scott by the Hugonian, her position on the Fete des Lacs Committee. The Chair stated that she wanted the Committee to consider the short-term needs of the Communications Ad Hoc Committee without a newsletter. Consensus was that The Quad and the Hugonian were the two (2) largest viewership areas available. Committee Member Fairbrother stated that Mr. March agreed to e-mail the Week In Review to residents 'rho requested same. Consensus was that in the interim, e-mails to residents and announcements to The Quad would be utilized to communicate with the residents until the survey resnlts are received. . Discussion ensued regarding the willingness and availability of Staff to draft something to be printed in The Quad. Chair Brenner stated that the City would be hiring an intern this summer, which may allow Staff to summarize Council meetings that can be forwarded to the two (2) local papers. Consensus was that Council would need to detennine what information would need to be released to the papers and Staff would need to draft and forward same. Chair Brenner suggested adding a Communications item on Council's agenda allowing Council to determine their communication desires for that two (2) week period and Staff would draft and forward same to the paper. Chair Brenner stated that she would attend the next Council meeting to recommend same. .