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<br />F. Advertisilli Siin: An "Al1vemsing Sign" is a sign which directs attention to a <br />business, commodity, service or entertainment not exclusively related to Ll:Ie <br />premises where such a sign is located or to which it is affixed. See Section IV <br />General Regulations. <br /> <br />G Business Si"n' A "Business Sign" b any sign which identifieS a business or <br />group of businesses, either retail or wholesale, or any sign which identifies a <br />profession or is used in the identification or promotion of any principal <br />commodity or service, including entertainment, offered or sold upon the premises <br />where such sign is located. <br /> <br />H. RelaMd nefinitinn~' <br /> <br />1. I1hlmlnAted SiiJI' A sign wroth has artificial light source directed upon <br />it or which has an interior Uih! source. See Section IV General <br />Regulations. <br /> <br />2. Motion Siin: A sign which revoh'es, rotates or moves. <br /> <br />3 ,<lirn A r~: The entire area within a single contillUous perimeter <br />eIJ:losing the extreme limits of the actual sign surface. but excluding any <br />structural or supporting elements such as uprights, aprons, poles, beams or <br />stendards . <br /> <br />~. Si~n Height. Height sbllll be measured from grade to the uppermost <br />points or level of slllll surface, <br /> <br />5. Fluhinll Silln: An illuminated sign on which such illumination is oot <br />kept constant in lIItensity or color at all times. when such sign is in w;e. <br />See Section IV General Regu1ations. <br /> <br />6. Direction <;I~.. A sign erected on private property for the following <br />uses: Church, SChool, hospital, club, library, civic or other similar types, <br />providing general infonnation about the use or uses such as name and <br />address <br /> <br />7. Area Id/!nlification !lip" A free standing sign or pylon which identifies <br />the name of ne.iahllorhood, a residential subdivision, a multiple residential <br />complex, or a commercial or industrial complex consisting of three or <br />more businesses. <br /> <br />8. W.lI Ad v..rti.ini Si lIP . An ad vertisina sian attached to or erected. <br />against the wall of a building or Sll1lcture with the exposed face to the sign <br /> <br />2 <br />