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<br />. <br /> <br />PLANNING DEPARTMENT <br /> <br />~~ COUNTY OF SANTA CRUZ <br />,~ .l:~~';';::";'~~," .~ ".= ~'~ ~ __. <br />701 OCEAN STREET SANTA CRUZ. CALIFORNIA 95060 <br /> <br />...... - <br /> <br />':?:~~)'~::::~~,::7:'=1::'~lf:!;. <br /> <br />GOVERNMENTAL CENTER <br /> <br />(406) 425.2\94 <br /> <br />WAL TEFl J. MONASCH AlP <br />PLANNINC DIRECTOR <br /> <br />November 15, 1973 <br /> <br />HENRY R. BAKER <br />DEPUTY PLANNING DIF/ECTOR <br /> <br />Statement from: <br /> <br />Walter J. Hanaseh, AlP <br />Planning Director <br />Santa Cruz County, California <br />Past President <br />American Institute of Planners <br /> <br />To: <br /> <br />R. M. Oliphant <br />Neon Products Limited <br />P. O. Box 2063 <br />Vancouver 3 B. C. <br /> <br />Signs of varying types are probably in terms of total cost of <br />production and construction, a relatively minor part of the total <br />development process in most of our communities. They have, how- <br />ever, had two proportionately much larger impacts on these com- <br />munities. <br /> <br />1. Because of the visual impact which they often have, they tend <br />to overwhelm the uses to which these signs are only incidental, <br />and <br /> <br />~. 'I'hey take an ~nord1nately large amount of t1me of all part1c1- <br />pating parties, including the manufacturers, the eventual <br />owners and users and the public agencies which are charged <br />with their review. <br /> <br />This proposed uniform sign code is, I believe, an extremely welcome <br />study by industry representatives which can assist all these parti- <br />cipants in a mOre effective review of specific proposals, and which <br />can lead to a more integrated USe of signs in our urban scene. The <br />effort is particularly useful since it is broadly encompassing and <br />does suggest substantive uniformity but still permits adaptation <br />of the overall proposal to specific and widely differing needs. <br />Many communities will wish to adopt some such code as a separate <br />element whereas many others will integrate the necessary parts <br />of it into their comprehensive zoning and development control or- <br />dinances with a number of the evaluative criteria and the specific <br />fees left to be adopted by more easily amendable resolutions. <br /> <br />Either way, the document does provide a comprehensive checklist of <br />controls for a subject which has been all too often plagued with <br />emotionalism and panic reactions. Even if the attached document <br />does nothing but provide a commOn starting point for discussion, <br />it will serve a most significant purpose. It should therefore <br />receive wide distribution and thoughtful consideration. <br /> <br />WJM:elb <br />