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<br />Sec. 5.3. Wall (Facia) Signs <br /> <br />(al Area limits, wall signs - in all cases, all sign areas refer to the area of copy rather than <br />the area of the background. <br /> <br />NOTE: This has been done to encourage advertisers to install comprehensive wall or lacia <br />signs which olten cover unsightly transom windowS, etc., and substantially aid in the renovation <br />01 older buildings. Permitted background area, therelore, is the total area between the lintel bar <br />and the parapet on a one-storey building, or between the lintel bar and the Iloor level 01 the <br />1I00r above on a mufti-storied building. Commercialism is controlled by limiting the advertising <br />or copy area; however, copy area is bon used for advertisers who forego any other signage on <br />the same premises. <br /> <br />~ <br />'j <br /> <br /> <br />Figure 11 <br /> <br />,'; <br /> <br />< <br />., <br />". <br />~ <br />.~ <br />~: <br /> <br /> <br />,~ <br />:'. <br />" <br />:~ <br />~ <br />. <br />:I <br /> <br />Figure 12 <br /> <br /> <br />Figure 13 <br /> <br />26 <br /> <br />L <br /> <br />2~,f <br /> <br />CATEGORY 1. <br />Where an advertiser has no ground, roof <br />or projecting sign on the same premises. <br />4&% of the wall sign background erea <br />may be used for copy. (Fig. 11). <br /> <br />~ <br />1<; 6 <br /> <br />CATEGORY 2. <br />Where an advertiser has a ground sign <br />but no rool or projecting sign on the <br />same premises, 30% of the wall sign <br />background area may be used for copy. <br />(Fig. 12). . <br /> <br />CATE RY 3 <br />. . Where n a ertiser has a projecting or <br />roof si n ut no ground sign on the <br />same p ises. 15% of the wall sign <br />backgr d area may be used for copy. <br />(Fig. 1 ). <br />