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Gem Lake Website Design <br />Prepared for the City of Gem Lake, MN <br />March 8, 2024 <br />Project Specifications and Preliminary Recommendations <br />Red Lily Digital will strategize, design and develop a custom website for Gem Lake, Minnesota official city website. <br />• The website will use the brand’s logo and color scheme, with a look-and-feel that is modern and engaging, <br />including the tools needed to create unique user experiences. <br />• Red Lily Digital will integrate WordPress, a fully-featured, open-source Content Management System (CMS) with <br />a WYSIWYG editor, allowing Gem Lake admin users to log in and make updates. <br />• WordPress’ block builder (Gutenberg) will be used to create and build pages. Site admins will be able to <br />easily edit and create new pages based off blocks and block patterns to enhance the user experience and <br />improve engagement. <br />• The website will be designed from a mobile-responsive perspective so that while it will be compatible with all <br />modern desktop browsers, it will be designed for browsing and conversions on mobile, and every size between. <br />• Red Lily Digital will make recommendations on overall site architecture and may propose new content to be <br />created, as well as consolidation, reorganization, and editing of existing content. Multiple types of website users <br />and their distinct conversion paths will be considered, as well as user engagement strategies. <br />• Training and consultation make it easy for Gem Lake to have a high degree of control of the site, including editing <br />and maintaining site content and pages, updating general information, as well as the navigation, web forms, <br />video, images, and links to content elsewhere on the web. <br />redlilydigital.com | 651-428-4335 | mindy@redlilydigital.com