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redlilydigital.com | 651-428-4335 | mindy@redlilydigital.com <br />Website Design & Development Process <br />Kickoff and Additional Discovery Meetings <br />We start every project by listening to your business and marketing goals to create smart, customized solutions <br />through a collaborative process. Additional discovery meetings may be scheduled as needed for further strategy <br />development and research. <br />Strategy, Site Architecture, and Wireframes <br />After the kickoff meeting Red Lily Digital will create a site map as well as a home and sample secondary page <br />wireframes, showing key content areas and functionality for the website. Red Lily Digital will discuss these initial <br />documents with Gem Lake, gather feedback, and revise the sitemap and wireframes accordingly. <br />Web Design <br />After approval on the site architecture, Red Lily Digital will begin creating a unique, custom concept for creative <br />direction for the site, incorporating the Gem Lake color scheme, logo, and brand elements. Red Lily Digital will design <br />key page types showing variations in the design patterns to be used site-wide. Red Lily Digital will present and discuss <br />initial layouts with Gem Lake, and Gem Lake will have the opportunity to direct changes. Red Lily Digital will then <br />revise these layouts, incorporating Gem Lake feedback, and create layouts for additional unique page types to be used <br />throughout the website. <br />Web Development <br />Red Lily Digital will integrate WordPress, a fully-featured, open-source Content Management System (CMS) with a <br />WYSIWYG editor, allowing Gem Lake admin users to log in and make updates to website pages/articles and sidebar/ <br />repeating elements, including text, links, images, forms, downloadable files, SEO/Meta content, and navigation <br />(including publishing and unpublishing pages), via a web browser. <br />After approval on all mockups/layouts, Red Lily Digital will begin building the site pages in PHP/HTML/CSS on a <br />development server. Red Lily Digital will present an initial development proof to Gem Lake for feedback, make <br />necessary changes, and move into full development after approval. The website will be built in a scalable fashion, <br />allowing future additional content to be added to the site and its navigation. All pages will utilize a printable stylesheet <br />that optimizes the screen display for print format. Red Lily Digital will test on both Mac and PC platforms as well as <br />supported browsers and mobile and tablet devices/operating systems. <br />All uploaded media (images, files) are viewable through an integrated Media Manager. YouTube or Vimeo video(s) can <br />also be easily embedded. <br />Content Migration and Styling, & Training <br />Red Lily Digital will provide two 1-hour conference-based training to Gem Lake, if desired. <br />Going Live & Measurement Tools <br />In order to launch successfully and maintain any existing site performance, Red Lily Digital will ensure that 301 <br />redirects have been created and implemented at site launch, followed by submitting sitemap(s) to Google at launch to <br />ensure the website is crawled and re-indexed effectively. Additional go-live checklist tasks will occur to ensure that the <br />new site launches smoothly. After final testing and approval to launch by Gem Lake, Red Lily Digital will determine an <br />appropriate launch date and time and make the necessary DNS updates to effectively launch the new website.