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Gem Lake | Innovating the Online Payment Experience <br /> Confidential & Proprietary © 2021 | 5 <br /> <br />Figure 6. Example of an iframe-embedded SSO with a 3rd party portal application. SSO automatically logs <br />customers into the portal and IC, making the experience seem like they're interacting with a single system. <br />1.1.3 Convert <br />Streamlining customer self-service increases operational savings--time and money: The <br />purpose of an EBPP platform is to drive conversion to self-service e-payments and decrease <br />customer calls. How easy it is for customers to use payment/reminder options and make <br />payments through multiple channels, determines how many payers will use the system. <br />Invoice Cloud designed our payment process to engage customers at existing contact points. <br />(Figure 7 and Figure 8) We also provide tools for CSRs in our Biller Portal, to simplify their jobs. <br />As more of your customers use Invoice Cloud to manage paperless billing, AutoPay, Pay by Text, <br />and more, your team can focus more time on higher value support tasks.