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Gem Lake | Innovating the Online Payment Experience <br /> Confidential & Proprietary © 2021 | 17 <br />to be mobile-responsive, meaning the pages change to accommodate the size of the user's <br />screen. (Figure 21) <br /> <br />Figure 21. Mobile-responsive site design presents properly on all devices. Payers can find and pay their bill on any <br />mobile device and use mobile wallets like Apple Pay and Google Pay. <br />2.5 Pay by Text <br />Customers can receive a text notification with a direct link to their payment in our mobile- <br />optimized site--no login or authentication required. If they have a stored payment method, <br />they can pay by simply replying to the text message. (Figure 22) <br /> <br />Figure 22. Pay by Text reminders engage mobile customers. Quickly pay your bill either by SMS text or in the web <br />browser of your choice.