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Conditional Use Permit Request for 3610 Highway 61 North Gem Lake Planning Commission 12/2/2025 November 24, 2025 Page 3 Figure 2: Image of the site, from Google Maps Street View, taken in July 2024 from the Highway 61 frontage Figure 3: Image of the site, from Google Maps Street View, taken in July 2024 from the Scheunemann Road frontage EVALUATION OF REQUEST Signs Ordinance No. 131, Consolidated Land Use Ordinance, regulates signs in Section 19. Wall signs and freestanding pylon signs, and such as the signage proposed, require sign permits. It states that, “No sign shall be erected, altered, reconstructed, maintained or moved in the City without first securing a permit from the City. The speech content of the sign shall not be considered when approving or denying a sign permit; however, the content must be submitted to properly evaluate the signage area, design and p lacement. A proposed sign with a structure requiring a building permit or electrical permit must obtain those permits in addition to a sign permit .” The applicant has applied for the sign permit and will need to apply for an electrical permit as well. The proposed sign meets the applicable measurement standards for sign area, dimensions, height, and the required Development Standards of the Ordinance as proposed; however, the illuminated feature requires review for a CUP. Section 19.5.2.4 states that, “In districts where illuminated signs or electronic signs are permitted, the use of lighting, electronic message center, or dynamic display as an element of a sign is a conditional use. Application for approval of lighting or electronic features shall be made in the manner of a conditional use permit, using the procedure stated at Section 17.5 of this Ordinance.”