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d. Replacement of Activity Center planned for 1 997 <br /> S. At least 3 new reven ue jources will he obtained annual.1L. <br /> 6. effort wizl be made bl 1998 to ate or re ional funding for the OVAL* <br /> 7. >Resear h will he conducted by 1998 on ways-to develog a sell`sufficient ene <br /> elicient Rower source for civic cent r cony lext <br /> III. B B'AI 'T ' <br /> This 5 Year Business operations Plan #s designed to be a systematic process to achieve the goals outlined <br /> Paramount to the success of this plan are: <br /> •The reorganization of the dept. staff to insure the hest utilization of time, talent and interest. <br /> •Innovative resource development which includes advertising, partnerships, special events, <br /> sponsorships and increased dry floor activities at the OVAL. <br /> *'the construction of facilities that will provide the opportunities to most effectively use staff, <br /> reduce excessive costs and provide quality, safe areas that will attract participants. <br /> I V jV. ��F PLAN ACTI I IES <br /> During the span of this plan, these specific activities will he implemented: <br /> 9 An aggressive marketing plan will be developed to determine market strengths and develop <br /> strategies to increase market share in those areas. Completed <br /> e Create a metro wide outreach program to schools, companies, athletic organizations. ConWleted <br /> 9 A bus shuttle program maximizing number of sites while using same bus (6/5/95)--in planning <br /> stage(still reviewing(I I/1/97) <br /> a Develop an ongoing sponsorship prograrn for facilities, programs and special. events. <br /> ping prnraor skadng center compled <br /> *Intensify the facility rental plan. Completed <br /> *Continue to use major special events as promotional tool <br /> 'tar of North Ganuw(vieWd$7,000 profit after expenses) <br /> North American SpeeAkadng ChmVionskips (February 1996) <br /> World Cup Speedskating(February 1996) <br /> Grit AmMcnn Skootout(August 199619 7199) <br /> Wed Cop Spee&kadng (November 199 7) <br /> World Junior Bandy Tournament( 1998) <br /> Nadonal Long Tnwk Speedskaging Championships (January 1998) <br /> Nadond Jr, Speedskating h"p nskips (February 1998) <br /> World Jr. Speedskaring Championsk Wps (March 1 998) <br /> Organize a meeting of TV sport directors at OVAL (615195)-in planning stage <br /> completed(establishes Mular nwl cones) <br /> •Host luncheons at OVAL for Hotels and restaurants using proper music, invitations, lunch <br /> etc. 615195)-under consideration(need facilities) <br /> •Discounts for businesses and their employees as a way to increase exposure and attract new <br /> stomers(6/5/95)-have had company packages since opened, exploring gays to expand. <br /> ll <br /> 2 <br />