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2011_0124_packet
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2011_0124_packet
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11/8/2011 4:19:58 PM
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11/8/2011 3:09:04 PM
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firm Overview <br />Internal Capacity and Resou�rces <br />Unlike many firms who out sou: rce data collection activities, Leisure Vision/ETC Institute has in- <br />house capabilities for performing all data collection tasks. This provides our clients with two <br />advantages. First, we are able to directly control the scheduling of all research activities to <br />ensure that all surveys are completed on time. Second, our senior research professionals are able <br />to directly monitor the administration of the survey, which allows our team to understand <br />anomalies in the data collection process which could later compromise the analysis and <br />interpretation of the data. <br />Leisure Vision/ETC Institute's in-house resources will allow the project team to monitor all <br />phases of the survey administration process, which will ensure that the highest standards of <br />quality are maintained. In-house services include.- <br />Mail Center. Our Pitney Bowes mail processing and postage metering system is capable of <br />processing up to 30,000 pieces of mail per day, including postcard reminders, travel diaries, <br />thank you letters, and other information that will be sent to travel survey participants. We <br />maintain a return-reply permit with the U.S. Post Office, which allows us to provide survey <br />respondents with postage-paid return envelopes. By using postage-paid return envelopes <br />instead of affixing postage to envelopes (e.g., using stamps),, we only pay for postage on <br />completed surveys. This allows us to minimize costs for our clients. <br />Call Center. Research efforts range in size from several hundred surveys to more than <br />15,,000 surveys. In 2007, Leisure Vision/ETC Institute surveyed more than 300,000 persons <br />in North America on behalf of 225 different organizations. Our market research accuracy <br />and attention to client needs is unparalleled. Leisure Vision/ETC Institute's new call center is <br />equipped with 28 interviewing stations that can easily be expanded to accommodate 56 <br />interviewers. Daily survey administration capabilities include.- <br />• 1,960 completed 5-minute surveys per day <br />• 1,430 completed I0- minute surveys per day <br />• 1, 020 completed 15-minute surveys per day <br />• 780 completed 20-minute surveys per day <br />Fore ism Lan smaus. In-house foreign language translation and telephone recruitment <br />services for Spanish, French, and various Asian languages. <br />Ouality Control. Leisure Vision/ETC Institute's quality control procedures for the <br />administration of market research that is being conducted by ETC Institute for the National <br />Parks Service were recently reviewed and accepted by the U.S. Office of Management and <br />Budget. <br />Leisure Vision Firm Overview - 3 <br />
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