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result. Hence, the uniqueness and relevance we seek is estab- lished through the specific definitions of the community's results. 'he process of defining results reveals the communi- ty's identity and the objective meaning of what is relevant. Strategy mapping is a powerful method for defining results.' It is a simple way to take a complex and potentially ambigu- ous objective — such as achieving a safe community — and create a picture of how that objective can be achieved. Sometimes referred to as cause-and-effect diagrams, or result maps, strategy maps can help an organization achieve clarity about what it aims to accomplish with its results. Exhibit I shows a result map from the City of San Jose, California. The center of the map is the desired result — a green, sustainable city — and the concepts around the result are the definitions.The definitions help San Jose clearly artic- ulate,"When the City of San Jose - - (fill in the blank with any of the result definitions) , then we achieve a green, sus- tainable city." The City of Walnut Creek approached the process of defin- ing results knowing that citizens and community stakeholders needed to be involved. Its rationale was that its prioritization gn ill swim a aw M � M 9: P'lans and designs the City's growth to minimize emissions, energy usage, and (- LS �12 Government Finance Review IAF)ril 2010 efforts would be valid only if the community members were responsible for establishing the results and their definitions. The city was successful in reaching out to the community (via radio, newspaper, city newsletters, and the city's Web site) to invite any citizen who was interested in participating to attend one of several town hall meetings. After an orientation, citizens were invited to participate in a facilitated session where they submitted as many answers as they could to fill in the blank in the following question: "When the City of Walnut Creek - , then they achieve (the result the citizen was focused on)." The response from citizens was tremendous and generated a host of answers to the questions posed by the city. Members of the city government, who participated in the meetings, were then responsible for summarizing the citizens' responses by devel- oping result maps. When defining the results that establish relevance in your community, consider if some results might be more important than other results. This could have an impact on how pro- grams are valued and prioritized. Elected officials, staff, and citizens have participated in voting exercises where they receive a set number of " votes" or dollars, or dots, etc.) that Promotes and supports resource conservation through leadership, regulation, education, Green, 09 ie 0 i ii I'm .nag s f�tctiors f�cilitiiw_ programs that mitig,; t C,ity's ienvironmient -ipaict ion aiG land, ani,4 water quality