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Attachment D <br />AlftL <br />o b • dl C�oi#Okn i"On Li ��n '1"'ty lRe sea irp'c 0 1�1 <br />suppor b��ig cilebisilor"s i ii is pi r i r�i g i d e a s <br />a <br />Research Brief <br />2011 City of Rosievil�l�e Citizen En�gagemen�t an�d Priority Assessimenj <br />Williarn Saint►rnour <br />Executive Director, Cobalt Comlmlunity Research <br />March 4, 2011 <br />The purpose of this brief is to provide an executive surnmary of City of Roseville citizen research., In January and February 2011, the <br />City of Roseville asked a random samlplle of registered voters to respond to a survey to support the following goalls: <br />■ Support budget and strategic planning decisions <br />■ Explore service assumlptions to ensure baselline service llevells are well understood and to provide a reference against which <br />the City can measure improvernents over timle <br />■ Identify which services provide the greatest lleverage on citizens' overall satisfaction — and how satisfaction, in turn, <br />inflluences the comlmlunity's imlage and citizen behaviors such as vollunteering, rernaining in the comlmlunity, recommending <br />it to others and rernaining in the comlmlunity., <br />■ Benchmlark performance against a standardized performance index regionalllly and nationalllly. , <br />More than 570 citizens responded, providing a statisticalllly sound measurement of citizen engagernent and priorities. , <br />Overallll, citizens scored overall Roseville satisfaction at 72 on a scale from zero to 100, with 100 the highest score (Roseville scores <br />are dark blue). This is above the score for simlillarlly sized Midwestern cities, which have an overall score of 54. The analysis allso <br />identified which aspects of llife in Roseville have the greatest impact for additional ) improvernent. Those areas with greatest impact <br />are Economic HealIth, Local Government Managernent and Taxes., <br />85 <br />80 <br />75 <br />70 .. <br />........ <br />....................................................................................... <br />65 <br />60 <br />55 <br />50 <br />................ <br />............... <br />......... <br />45 <br />40 <br />0 <br />M <br />0 <br />t <br />W E <br />U E <br />-a <br />M <br />V <br />-16-1 <br />M <br />M 01 <br />-a <br />> <br />M <br />0 <br />M <br />&— <br />W <br />> <br />M 0 <br />-0 M <br />M <br />0 <br />E <br />W <br />cu <br />bn <br />M <br />E <br />E <br />0 <br />0 <br />W <br />CC_ <br />Ml Score <br />1112010 Nait'i 0 2010 Nat'l 25-100K <br />0 2010 Mlidwes,t <br />112010Mlidwes,t25-100K <br />M Midwest Income >$�100k 0 Nat'l Income >$�100k <br />7 <br />lu I] ,'Lf 11 C I I I ( . . .... .. � ry o r� <br />