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"7 Similar to the community's demographics, whites are the predominant owner of owner- 7 occupied and rental unit. Non-white peoples did make slight gains in the number of owner- "7 2 occupied and rental units however. "7 3 Business — Staff has prepared a fact sheet detailing the type and number of businesses in Roseville. "74 (Attachment G). Some highlights from the data is as follows. "7 • Roseville has a total of 2,,654 businesses that have 36,,337 jobs. "7 6 • The greatest numbers of businesses fall in the following categories.- Professional, Scientific, "7 "7 and Technical Services (400); Retail Trade (347); and Administrative Support and Waste 1 "7 Management (309). "7 9 • The greatest number of jobs are in Retail Trade (6,057); Professional Scientific and Technical Services (6,055)1,, and Accommodation and Food Services (3,437), After factoring out business categories with a small sample size (namely Utilities, Educational 2 Services,, and Public Administration), the businesses that have the lard g number of jobs per 3 business in that category are Accommodation and Food Services (29A jobs per business), 1 Manufacturing (22.0 jobs per business),* and Information (21.5 jobs per business) 5 What do these demographics mean for thefuture? It is difficult to say for sure, especially for 6 Roseville. Staff has researched what the future will bring for development given the overall changing 7 demographics and stalled economy. Staff has included a couple of articles that attempt to answer those questions. (See Attachment H). Some highlights fTom the articles are as follows. 9 There will be more "Responsible"' development that will have a high social and environmental 90 value versus the "Commodity"' development that has taken place in the post-WWII era. 9111 Commodity development is the cookie-cutter approach to development, a one-size fits all 92 solution regardless of context or community. Responsible development is high in innovation 93 and creativity and takes the local context into account while being financially responsible and 94 will deliver long-term value to investors and the community, both socially and economically. 95 0 Demographic trends, and not just government policies, are shifting the development industry to 96 more transit - friendly and walkable locations rather than the cheapest available sites. 97 0 There needs to be financial support from the government for developers who choose to do 98 "Responsible"' development versus "Commodity"' development to level the playing field as the 99 industry changes. 0 The use of green technology in development is changing from a niche market to mainstream. This will especially be evident in the housing market where it is predicted by 2020 that net- 1 2 zero-energy homes will be the standard for newly built homes. 1 3 0 The general population has a greater awareness of transportation costs,, both in actual dollars 1 4 and time. Although housing and land is cheaper the farther out one is from the urban core, 1 people are more interested in being closer to the activity due to high transportation costs. 1 6 0 For housing, we can expect that there will more renters, both in quantity and as a percentage, 1 "7 given the tight credit market and demographics. 1 0 The increase in ethnic diversity will force development to consider the different needs of each 1 9 group- 1 Fewer people will be driving to work by car five days a week due to increase transportation 11111 costs,, flexible job schedules, and the lack of full-time jobs. Page 3 of 10