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112 • People will prefer to live in a place that has services such as medical or educational services. 113 • The 24/7 world is here to stay and development will be taking that into account, especially in its 114 location. 11 0 Because of the large demographic segments the Baby Boomers and Generation Y represent,, 116 there will be an increase in marketing and development geared directly to their needs. 11 "7 • Boomers,, unless they are underwater with their mortgage, will prefer to move from the outlying 11 suburbs to the core cities and first-ring suburbs. 119 WHAT IC s ROSEVILLE WANT OR NEED .9 120 Prior to identifying what Roseville wants or needs to have in relation to development, Staff feels there 121 should be some method or criteria in which the analysis is done. Staff has identified three factors to be 122 considered as shown on the chart. 41, ,00 0"o / ... . .. . . . ..... . .. ....... . .... .... . ... ...... e0wo " 'I I n�t ffied .. . ... . .. Market W,4ntll's, . . ........ . .. .. . .. ........... mi ............. Is Wma"of", . ...... . . . _ '0 0110000 Fos J'o itive, Ta, j�011?111 00f AN 'dull five, work, and p',filay. 123 124 Identified Wants — These inputs are items that have been previously identified as desirable and needed 125 for the community through existing documents (i.e. Comprehensive Plan, HRA Strategic Plan) I 12 6 or a public engagement process (Imagine Roseville 2025). 12 "7 Market Needs — These inputs are the identified gaps and niches that the private market feels belong in 128 the City of Roseville. These are typically dictated by market studies, but also can be based on 129 future market demands and trends. 130 Positive Tax Return - This input is based on the premise that the City typically does not want 131 development and/or uses that cost more to provide services for than the revenue brought in. 132 While each input individually may be sufficient to have as a basis for targeting certain development, it 133 seems that if efforts are made towards satisfying all three inputs when targeting development, it would 134 be a win-win-win situation. For instance,, if there is a type of development identified by the community 135 as desirable,, but the market cannot support or sustain the use, it very unlikely that the use would be 136 developed in the first place, and if it did, it would need to be heavily subsidized, thus affecting the tax 137 return. Conversely, there may be a use that the market identifies as a need, but that doesn't provide a 138 positive tax return. Therefore, a discussion on what the community should have should look at the 139 abovementioned inputs at the very least, and ideally meet all three inputs Page 4 of 10