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2011-01-04_PR_Packet
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2011-01-04_PR_Packet
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2/15/2012 1:34:39 PM
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12/21/2011 10:07:43 AM
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Firm Overview <br /> Internal Capacity and Resources <br /> Unlike many firms who outsource data collection activities, Leisure Vision/ETC Institute has in- <br /> house capabilities for performing all data collection tasks. This provides our clients with two <br /> advantages. First, we are able to directly control the scheduling of all research activities to <br /> ensure that all surveys are completed on time. Second, our senior research professionals are able <br /> to directly monitor the administration of the survey, which allows our team to understand <br /> anomalies in the data collection process which could later compromise the analysis and <br /> interpretation of the data. <br /> Leisure Vision/ETC Institute's in-house resources will allow the project team to monitor all <br /> phases of the survey administration process, which will ensure that the highest standards of <br /> quality are maintained. In-house services include: <br /> Mail Center. Our Pitney Bowes mail processing and postage metering system is capable of <br /> processing up to 30,000 pieces of mail per day, including postcard reminders, travel diaries, <br /> thank you letters, and other information that will be sent to travel survey participants. We <br /> maintain areturn-reply permit with the U.S. Post Office, which allows us to provide survey <br /> respondents with postage-paid return envelopes. By using postage-paid return envelopes <br /> instead of affixing postage to envelopes (e.g., using stamps), we only pay for postage on <br /> completed surveys. This allows us to minimize costs for our clients. <br /> Call Center. Research efforts range in size from several hundred surveys to more than <br /> 15,000 surveys. In 2007, Leisure Vision/ETC Institute surveyed more than 300,000 persons <br /> in North America on behalf of 225 different organizations. Our market research accuracy <br /> and attention to client needs is unparalleled. Leisure Vision/ETC Institute's new call center is <br /> equipped with 28 interviewing stations that can easily be expanded to accommodate 56 <br /> interviewers. Daily survey administration capabilities include: <br /> • 1,960 completed 5-minute surveys per day <br /> • 1,430 completed 10-minute surveys per day <br /> • 1,020 completed 15-minute surveys per day <br /> • 780 completed 20-minute surveys per day <br /> Foreign Languages. In-house foreign language translation and telephone recruitment <br /> services for Spanish, French, and various Asian languages. <br /> Quality Control. Leisure Vision/ETC Institute's quality control procedures for the <br /> administration of market research that is being conducted by ETC Institute for the National <br /> Parks Service were recently reviewed and accepted by the U.S. Office of Management and <br /> Budget. <br /> Leisure Vision Firm Overview-3 <br />
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