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SCOPE OF SERVICES Option 3: We would complete a sampling of 600 households within the entire City of Roseville, including a target of 125-175 completed surveys within each of four (4) sub-regional areas within the City. Overall results for the entire sampling of 600 households within the City will have a 95% level of confidence with a margin of error of+/-4% overall. Leisure Vision will guarantee completion of at least 600 surveys for the Survey within the City and a target of 125-175 completed surveys within each of four (4) sub-regional areas. Should we receive more surveys those will be processed at no cost to the City. NOTE: The chief advantages of conducting more surveys are: 1) to gain a lower margin or error and 2) to be able to conduct more breakdowns of fin dings by demographic groups, i.e. households with children, households without children, ages of respondents, yeas of residence, etc. Generally it is beneficial to have at least 100 completed surveys within each sub-demographic group in order to get statistically relevant information. Survey Administration Leisure Vision is capable of administering the survey entirely by phone or entirely by mail. Given the negative impact that caller ID has had on phone survey response rates in recent years, we recommend administering each survey using a combination of mail and phone to maximize the overall level of response. Even if people do not respond by mail, people who receive the mailed version of the survey are significantly more likely to respond to the survey by phone because they know the survey is legitimate. The costs for administering the survey by phone only or a combination of mail/phone are the same. Leisure Vision recommends administering the survey through a combination of a mail/phone survey. This approach is recommended because it gives more residents an opportunity to respond to the survey while enabling Leisure Vision to control the distribution of the sample. Importantly, this approach also increases the response rate to the survey, therefore reducin non- response bias and for Leisure Vision to guarantee the number of surveys we will receive. With the mail/phone combination, Leisure Vision will design the sample so that a mail survey is first sent out by first class mail to residents of the City (including a metered return envelope to Leisure Vision/ETC Institute). The mail survey can if requested also include messages in the cover letter to non-english speaking households, i.e. Spanish, that will provide a 1-800 phone number to call to have the survey administered over the phone in that language. Two days prior to receiving the mailed survey, each resident household receiving a survey will receive an electronic voice message, informing them about the survey and encouraging them to complete the survey. Leisure Vision Project Approach - 3