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2011-01-04_PR_Packet
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2011-01-04_PR_Packet
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2/15/2012 1:34:39 PM
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12/21/2011 10:07:43 AM
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SCOPE OF SERVICES <br /> Approximately 10 days after the surveys are mailed out, extensive phone follow-up is conducted <br /> either to encourage completion of the mailed survey or to administer the survey by phone. This <br /> approach allows us to target specific demographic groups that may not have responded to the <br /> mailed survey to ensure that the demographic distribution of the sample matches the actual <br /> composition of the community. It also allows us to check and compare survey responses for <br /> both mail and phone to additionally check on the accuracy of the survey. <br /> Ensuring Representation for Non-English Speaking Populations <br /> Leisure Vision and our parent company ETC Institute have administered surveys in many <br /> communities across the United States where a high percentage of the population does not speak <br /> English as a first language. As a result, we are sensitive to the importance of ensuring that non- <br /> English populations are properly represented in the survey. Leisure Vision has conducted <br /> numerous bi-lingual surveys across the country. <br /> Maintaining Quality Control <br /> Leisure Vision recognizes that quality control will be critical to the overall success of the project. <br /> If the City's decision makers do not believe that the survey data are accurate, the results of this <br /> study will have little value to the community. <br /> The project's success, in many ways, will be dependent on the management of data collection <br /> and processing activities. Although it is important to ensure that high standards of quality are <br /> maintained during all tasks in the project, failure to achieve these standards during the data <br /> collection and data processing portions of the project will jeopardize the overall success of the <br /> proj ect. <br /> Leisure Vision has an ongoing quality assurance program in place. This program has been <br /> developed and refined through our experience with hundreds of studies that involved the design <br /> and administration of surveys. Our quality assurance program is directly monitored by Dr. <br /> Elaine Tatham, President of our parent company ETC Institute. The program is designed to give <br /> clients "error free" results, and all employees at Leisure Vision are directly involved in the <br /> program. <br /> Leisure Vision Project Approach - 4 <br />
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