2011-01-04_PR_Packet - Laserfiche WebLink

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SCOPE OF SERVICES Survey Pre-Test An additional advantage of the mail/phone method of administration is testing the survey document prior to administering the survey. Generally it will take 3-4 survey drafts until a survey is approved. At that time, Leisure Vision staff will conduct a pretest of 8-10 households by phone to ensure that all questions are understood and can be answered by household respondents. Should any issues arise, they will be immediately discussed with the City and corrections made. Data Processing The survey will be administered by Leisure Vision staff at them corporate facilities including all aspects of mailings, phone calling, development of the database, data entry, etc. Total quality control for the project will be under the supervision of Ron Vine, Project Manager and Dr. Elaine Tatham. All phone callers and data processing staff are in the same office complex as Ron Vine and Dr. Tatham and have worked on dozens of parks and recreation projects. All survey data is maintained on-site for a minimum of 5 years and then off-site. All data will be made available for additional cross-tabular analysis by the City for one (1) year from the completion of the needs assessment. Cross-Tabular Comparisons Leisure Vision will conduct up to eight (8) cross-tabular comparisons of survey results by key demographic factors, such as gender, age of respondent, length of residency, income, users/non- users of services, etc. The demographic factors to be cross-tabbed will be selected by the City of Roseville and the Citizen Organizing Committee in consultation with Leisure Vision. Leisure Vision Project Approach - 6