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SCOPE OF SERVICES Dr. Elaine Tatham is an active member of the Market Research Association. The quality control methods used by Leisure Vision and our parent company ETC Institute have been reviewed by external organizations including the American Water Works Association Research Foundation and the United States Office of Management and Budget. Some of the basic elements of ETC Institute's quality assurance process include the following: ➢ Training of phone interviewers. All phone interviewers are required to complete Leisure Visions's/ETC Institute's in-house training program. The program teaches new employees the appropriate methods for conducting interviews, how to respond to different situations that may occur, and how to properly record responses. All interviewers work directly under the supervision of an experienced supervisor. All interviewers will receive specialized training for these surveys before they begin conducting interviews. Comprehensive survey design and review process. All survey instruments will be reviewed by each member of the City's project management team and all senior members of Leisure Vision's/ETC Institute's team to ensure that all issues are adequately addressed. ➢ Data entry fields will be limited to specific ranges to minimize the probability of error. The data processing system that will be used by our firm for the study alerts data entry personnel with an audible alarm if entries do not conform to these specifications. ➢ Leisure Vision/ETC Institute will select at least 10% of the records at random for verification. A supervisor will match records in the data bases against the corresponding survey to ensure that the data entry is accurate and complete. ➢ Sampling Methodology. Demographic questions will be included on each of the survey instruments. The demographic data will be used to monitor the distribution of the respondents to ensure that the responding population for each survey is representative of the universe for each sample. Survey Questions and Survey Length Questions on the survey will be developed in partnership between the Citizen Organizing Committee, City officials and Leisure Vision. Survey questions will address a full range of strategically important issues to the City in their long and short-range decision making as indicated in the RFP. Special attention will be paid to questions which address validation of the master plan recommendations. It is anticipated that the survey will be up to six (6) pages in length, plus a cover letter. The phone version of the survey will normally take 15 minutes. This length will allow for between 25-28 questions to be asked, many with multiple components. Leisure Vision has extensive experience working with Citizen Committees and Parks and Recreation Staff in the development of survey questionnaires. Leisure Vision Project Approach - 5