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4.0 BACKGROUND <br />4.1 The shopping center property where the temporary apartment leasing sign would be <br />erected is located in Planning District 3, has a zoning designation of Shopping Center <br />(SC) District and a Comprehensive Plan designation of Business (S). <br />4.2 Such freestanding apartment leasing signs are allowed on the apartment property without <br />a permit if they are limited to 35 square feet in area and S feet in height. The proposed <br />sign, which is about 32 square feet in area and can be limited to a overall height of S feet, <br />would not require any City approvals but for the fact that is not to be located on the <br />Centennial Gardens property. <br />4.3 Section 1009.02A5 (Sign Regulations) of the City Code contains this definition: <br />"Billboard: A sign that is erected and used for the purpose ... of selling goods /services <br />other than those offered on the premises." while the proposed apartment leasing sign <br />would look nothing like a typical billboard, its off -site location is consistent with the City <br />Code's broad definition of a "billboard ", which is prohibited by §1009.020 (Prohibited <br />Signs ) ; therefore, the proposed sign can only be accommodated with the requested <br />INTERIM USE PERMIT (IUP). <br />5.0 INTERIM USE PERMIT APPLICATIONS <br />5.1 Section 1012.09 (Interim Uses) of the City Code establishes the regulations pertaining to <br />INTERIM USE PERMITS. <br />a. Section 1012.09A states: The City Council may authorize an Interim use ofproperty. <br />Interim rises may not be consistent with the land rises designated on the adopted Land <br />Use Plan. They y rya, y also fall to meet all of the zoning standards established for the <br />district within which it Is located. <br />b. Section 1012.09E states: The City Council may attach conditions to Interim Use <br />Permits. In reviewing Interim use Permit applications, the City will establish a <br />specific date or event that will terminate the use on the property. The Council will also <br />determine that the approval of the Interim use world not result In adverse effects on <br />the public health, safety, and general welfare, and that It will not Impose additional <br />costs on the public If It Is necessary for the public to tale the property In the future. <br />6.0 STAFF COMMENTS <br />6.1 The IUP request is prompted by the fact that the Centennial Gardens apartment complex <br />has been subject to significant vacancies related to ongoing renovations. The applicant <br />believes that full (or nearly full) occupancy can be achieved by installing a sign in the <br />proposed location during the next several months, which are the most active apartment- <br />seeking months. <br />6.2 The application indicates that Centennial Gardens would be willing to remove an <br />approved sign by the end of October 2008 (about 5 months after installation). Planning <br />Division staff believes that allowing the sign to be in place through the end of December <br />2008 (about 7 months after installation) would neither have a greater impact nor <br />complicate the enforcement of the IUP compared to the proposed 5 -month duration, and <br />the applicant would be appreciative of the extra time to be sure that the apartment <br />occupancy goals can be achieved. <br />PF98 -913 RCA 951998.doc <br />Page 2 of 4 <br />