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6.3 The application materials also indicated that the desired location for the sign is in the <br />southeast corner of the Hamline Shopping Center property, generally near the corner of <br />Hamline Avenue and Terrace Drive. Because of concern for traffic safety, Community <br />Development staff believes that the proposed sign should be excluded from the required <br />Traffic Visibility Triangle. The site plan included with this report as Attachment C <br />illustrates the Traffic Visibility Triangle and a suggested location for the sign that <br />appears to be consistent with the applicant's request. <br />6.4 Normally, a sign would be required to be set back 15 feet from a property line. Because a <br />sign would have to be installed in the existing parking lot if the 15 -foot setback is <br />required in this case, Community Development staff recommends allowing the proposed <br />temporary sign to be erected between the Hamline Avenue right -of -way and the eastern <br />edge of the parking area. <br />6.5 At the time of writing this report, two comments from the public had been received; one <br />indicating support and one in opposition with the opinion that such an off -site sign would <br />be "tacky" and that Centennial Gardens can adequately advertise in the traditional media <br />— like newspapers, apartment guides, etc. — without the need for the proposed sign. <br />7.0 PUBLIC HEARING <br />7.1 The Planning Commission conducted the public hearing on May 7th. The applicant <br />testified at the hearing for the need of the sign; no one from the public testified. <br />7.2 Commissioners had questions about the proposed sign, including whether would be <br />illuminated and how it would be removed once the ground was frozen. The applicant <br />informed the Commission that the sign would not be lighted and, since it would not have <br />footings in the ground, the sign would be easy to remove. <br />7.3 Although the Planning Commission recommended requiring that the sign be limited to to <br />feet in height, Planning Division staff would recommend further reducing the maximum <br />height to S feet to be consistent with the normal parameters for this kind of apartment <br />leasing sign. <br />7.4 Some members of the Planning Commission made it clear that they were only <br />comfortable recommending approval of such an IUP when — as in this case — it is related <br />to significant improvements that are in the City's interest to support. <br />PF98 -913 RCA 951998.doc <br />Page 3 of 4 <br />