Laserfiche WebLink
Rskspac+Ey <br />REQUEST FOR COUNCIL ACTION <br />Date: 5/18/09 <br />Item No.: 5.b <br />Department Approval City Manager Approval <br />{ <br />Item Description: Recognize 2009 Rosefest Button Designer and Rose Parade Committee <br />1 BACKGROUND <br />2 The annual Roseville Rose Parade is a long- standing community tradition; this year marks the 19th time <br />3 marching bands, floats, parade entertainment and local dignitaries take to the streets of Roseville to <br />4 showcase the best our community has to offer. The Roseville School District provides the staging area. <br />5 <br />6 The Roseville Rose Parade is produced each year by a dedicated team of volunteers. These volunteers <br />7 manage parade unit applications, coordinate marching band participation, book parade entertainment, <br />s organize parade logistics and direct fundraising efforts. The Rose Parade also brings together city services <br />9 in a united effort to ensure a safe and enjoyable parade for all attending. <br />10 <br />11 The annual Rose Parade kicks off Roseville's community celebration, Rosefest; Rosefest 2009 highlights <br />12 the many "Summer Delights" our community has available to them. <br />13 POLICY OBJECTIVE <br />14 The annual Rose Parade aligns with a number of IR 2025 goals and supports the sustaining strategies; <br />15 • Roseville is a welcoming community that appreciates differences and fosters diversity <br />16 o Make Roseville a livable community for all <br />17 • Roseville is a desirable place to live, work and play <br />18 o Create an attractive, vibrant and effective city with a high quality of life <br />19 o Provide excellent, effective and efficient services <br />20 • Roseville has a strong and inclusive sense of community <br />21 o Foster and support community gathering places <br />22 o Promote and support city- sponsored and community -based events <br />23 • Roseville residents are invested in their community <br />24 o Provide meaningful opportunities for community engagement <br />25 • Roseville supports the health and wellness of community members <br />26 FINANCIAL IMPACTS <br />27 The Rose Parade committee engages the local business community in financially supporting the event. The <br />28 Rose Parade has an annual budget of $17,000. Parade expenses include stipends to marching bands, band <br />29 competition awards, entertainment fees, promotion costs and operational expenses (barricade rental, two - <br />30 way radio rental, portable restroom rental). Approximately one -third of the operating budget is generated <br />31 through vendor fees and button sales. <br />Page 1 of 2 <br />