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RHRA needs and campaign context <br />The Roseville Housing & Redevelopment Authority’s (RHRA) mission <br />projects and activities in the Roseville community. The RHRA ha- <br />vide access to resources for quality, decent and safe homes, and <br />In 2010, the RHRA partnered with marketing creative George Horni <br />about the Authority and attract a broader audience to its progra <br />was developed to offer Roseville residents opportunities to make <br />all ages and life stages with tools, knowledge and contacts. Whe <br />environment, or an appreciation for a tackled problem, Roseville <br />government that makes grants, loans and resources available to h <br />Roseville. <br />The “Living Smarter” campaign received widespread acceptance and <br />Roseville HRA’s programs, especially the annual Roseville Home a <br />Remodeling Plan Book which is also offered via the “Living Smart <br />become a focus for Roseville HRA’s efforts in educating resident <br />to help them build a “sustainable lifestyle” and simply “live sm <br />The RHRA wants to continue to further the impact of their “Livin <br />initiative by targeting local Roseville residents and potential <br />identity of “Living Smarter” as a promotional platform to positi <br />1 <br />Marketing services to continue the “Living Smarter” brand-driven <br /> <br />