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What needs to be accomplished <br />This proposal recommends the continuation of a brand-driven mark- <br />er”concept to reach out to working professionals and families from <br /> <br />looking for or may be interested in living and working in a comm <br />Promote the image of Roseville as a strategically located (in te- <br />ties), environmentally-oriented, green and recreational, and fam <br />work and play. <br />Roseville has many attractions for ascending professionals worki <br />the campaign urges potential home buyers to think about Rosevill <br />by sharing available community resources so they can integrate “ <br />This campaign will continue to build steady presence of exposure <br />over the next three years. It will also be evaluated on an ongoi <br />outcomes. <br />The estimated exposure in the Twin Cities over the 12-month peri <br />least 4-5 times within that period. <br /> <br />This proposal is built on the learnings from the last year of im- <br />campaign. <br />2 <br /> <br />