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How it will be accomplished <br />January through December 2012, and forward <br />Key campaign <br />Continue Web updatesCross-polinate content <br />steps <br />Viral contentvia blogsphere <br />Search Engline Optimization <br />WEB REFRESH/STORIES <br />Core <br />magazine <br />Begin media <br />advertising <br />campaign (online ads) <br />begins <br />Social Media presence <br />Secrets of “Living Smarter” <br />Collaboration <br />Newsletter and blog <br />Partnership <br />Leverage Green Remodeling Plan BookLeverage Green Remodeling Plan Book <br />Radio advertising around the FairRadio advertising around the Fair <br />Campaign <br />Social Media launch <br />Increased web presence <br />strategic <br />Collaboration <br />Optimized Ads <br />element <br />Partnership <br />Newsletter <br />Media <br />JanuaryMarchMay <br />3 <br />Marketing services to continue the “Living Smarter” brand-driven <br /> <br />