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How much it will cost <br />This proposal proposes a variety of approaches. The following ar <br />for 2012. <br />Investment in 2011 <br /> Consultant Production/ <br /> Placement fees <br /> <br />Social media scheme <br />Concept, plan, implementation $2,250 $0 <br />Web updates <br />Content updates $1,125 $0 <br />Addt’l SEO $600 $0 <br />Tracking $225 $0 <br />Technical $300 $0 <br />Ongoing updates $750 $0 <br />Media plan <br />Print ad copy $750 $0 <br />Photography $0 $1,000 <br />Print ad development $900 $0 <br />Online ad development $750 $0 <br />Human interest stories $1,125 $0 <br />Placements online $0 $9,000 <br />Placements print $0 $7,908 <br />Radio <br />Coordination and placement $375 $1,400 <br />Sub-total <br />Investment in 2012 $9,900 $20,058 <br />Total campaign cost: $29,958 <br />5 <br />Marketing services to continue the “Living Smarter” brand-driven <br /> <br />