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How resources are allocated <br />Based on this resource allocation of advertising dollars, the es <br />in the Twin Cities over the 12-month period is 350,000 people to <br />For ongoing costs, please turn to page 22. These numbers are neg <br />and in terms of advertising dollar allocations. <br />SOCIAL MEDIA <br />$2,250 <br />8% <br />WEB UPDATES <br />$3,000 <br />11% <br />continued <br />campaign <br />MEDIA PLAN <br />$21,433 <br />RADIO <br />74% <br />$1,775 <br />6% <br />6 <br /> <br />