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This proposal recommends that the marketing campaign has the fol <br />SOCIAL MEDIA LAUNCH <br />Today 85% of brand marketers are using some form of social media <br />70% of consumers use social media to access information and news <br />Inc., June., 2009. <br />The campaign will use social media to reach a potentially under- <br />live in the larger surrounding communities and may not see Rosev <br />live and work. While they may know Roseville is “nearby,” they <br />- <br />The campaign will use a variety of social media to strengthen re <br />current residents and building awareness with potential resident- <br />cus on creating relationships with people who “Know Nothing Abou <br />“But Never Acted,” “Acted Once,” “Repeat Actions/Enthusiasts,” a <br />Social Technographics Ladder, we will model audience propensity <br />consider another community to live. A variety of online tools, p <br />preference and loyalty. <br />To measure the success of our awareness and loyalty building eff <br />range of measurements including: <br />Time spent on site; <br />Repeat visits; <br />Followers, fans, friends (depending on use of medium); <br />Repeat social mentions; <br />Recommendations and reviews; <br />Social activity among followers. <br />“Living Smarter” Video Channel <br />Develop a channel branded “Living Smarter,” published bi-weekly <br />7 <br />Marketing services to continue the “Living Smarter” brand-driven <br /> <br />