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“LIVING SMARTER” WEB SITE UPDATES <br />The “Living Smarter” Web site is a central, clearing house for i <br />expanding the listening base and ensuring that a complete source <br />at any time of the day or night. This Web site is maintained on <br />Continued web updates <br />Introduce new content on a quarterly basis, such as: <br />- Calendar of events on pitch, e.g. live close to your work, “community focus,” etc. <br />- Vendor/Resource guide for - Integration of Green Remodeling Plan Book <br /> sustainable living <br />While most people will link to the site through ad campaigns, mo- <br />ally, as people discover relevant content through search, shared <br />advanced SEO is deployed to promote site content in order to lea <br />interested in a “sustainable lifestyle” and are or may be lookin <br />A plan with suggestions for further optimization and long-term g <br />The revisions of web copy will create more highly relevant conte- <br />ing the rules of search engine algorithms. <br />Based on last year’s experience with ad words, we will be able t <br />content, however we will also use free tools to help identify is <br />performance. Those include among others: meta tags, RSS feeds, c <br />WEB ANALYTICS <br />Continued monitoring of Web analytics will: <br />- get insight into how users reach and behave on the site <br />- discover the most popular content on the site <br />- measure the impact of optimizations made to the site (e.g. Did <br />During the campaign, the information a web analytics package pro <br />9 <br />Marketing services to continue the “Living Smarter” brand-driven <br /> <br />