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what on-page changes will produce the best conversion rates with <br />on the site with the lowest possible bounce rate. A full analys <br />monthly basis. Monthly reports will detail the progress of ranki <br />In addition to updating the content: <br />These additional initiatives will provide more robust visibility <br />- Cross-polinate content via “Living Smarter” branded blog. Blog <br />readers know that relevant content is posted on the “Living Smar <br />feeds can pick the story up as well. <br />- Reach out to those in the RHRA site’s related community - Chan <br />of sites that cover topic areas similar to the “Living Smarter.” <br />content or building a good community resource. <br />- Identify opportunities to create user-generated content that r- <br />able living already undertaken by Roseville residents. Encourage <br />via an online forum. <br />Deliverables: Hours: Responsible: Total investment: <br />- Content updates and <br />revisions 15 G. Hiornik/ RHRA staff $1,125 <br />- Addt’l SEO (Search Engine <br />Optimization) for Google, <br />MSN Bing, Yahoo, etc. 8 G. Hornik $600 <br />- Tracking monitoring 3 G. Hornik $225 <br />- Technical assistance 4 G. Hornik $300 <br />- Ongoing updates 10 G. Hornik $750 <br /> <br />Total: $3,000 <br />10 <br /> <br />