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Deliverables: Hours: Responsible: Total investment: <br />- Print ad copy 10 G. Hornik $750 <br />- Photography Liza Borodina $1,000 <br />- Print ad development 12 G. Hornik $900 <br />- Online ad development 10 G. Hornik $750 <br />- Human interest story development <br />and placement 15 G. Hornik $1,125 <br />Cost of placement: <br />- Print ads $7,908 <br />- Online ads $9,000 <br /> <br />Total: $21,433 <br />RADIO - CONSIDER LIMITED ENGAGEMENT, PRIMARILY AROUND THE LIVING <br />The Current, 93XX <br />RECOMMENDATION <br />- Sponsor mentions around the “Living Smarter” Fair <br />Both stations have far-reaching impact in the community. <br />- Begin in February <br />- Recognized as supporter of KFAI <br />Audience for radio: <br />Cost: $1,500 <br />- Young professionals, ages 23-45 <br />- Audience of more than 200,000 people around <br />MEASUREMENT <br />the Twin Cities <br />Culturally sophisticated, socially active <br />- # of requests by phone for more information <br />- Place emphasis on healthy living <br />- # of visits to the Web site; how long visitors stayed, <br />- Travel <br />and what they did <br />- Interested in new ideas <br />- Many cross-over between MPR and The Current <br />Deliverables: Hours: Responsible: Total investment: <br />Ad coordination and <br />placement 5 G. Hornik $375 <br />Placement cost $1400 <br /> <br /> Total: $1,775 <br />18 <br /> <br />