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- Audience within the metro area <br />- Culturally sophisticated, socially active, theatre going <br />- Place emphasis on healthy living, sustainability, job proximty <br />- Target people going through Roseville to work with commute mes <br />- Interested in new ideas; New concepts; Excited by exploration <br />- Many cross-over between online ads under media and targeted Go <br />MEASUREMENT <br />- # of requests by phone for more information <br />- # of visits to the Web site; how visitors stayed, and what the <br />Placement Performance Reports will allow us to track where our a <br />performance on a site-by-site basis to see impression, click, co <br />to identify well-performing sites to target more aggressively an- <br />tent optimization or exclusion. We’ll also use a combination of <br />that region and specify which Web sites we want the ads to show <br />pages. <br />RECOMMENDATION <br />- Create 15 categories of ads (each 25-50 keywords); Development <br />strategy <br />17 <br />Marketing services to continue the “Living Smarter” brand-driven <br /> <br />