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City Council Strategic Planning Meeting Monday,January 30,2012 Page 6 Through a variety of slides, Mr. St. Amour reviewed strategic priorities to assist the City Council in developing their strategic priorities and long-term planning, based on compo- nents specific to the City of Roseville; and noted that their lowest score was 64% of 100%, which was still an impressive level of satisfaction from its constituency. In ad- dressing the lower scored items, Mr. St. Amour suggested that the City Council identify possible opportunities to leverage areas of economic health through attempting to attract certain types of companies or demographic groups into Roseville through selling their public safety and parks systems as huge selling points in an effort to draw those groups in. Councilmember McGehee questioned the validity of this type of clustered distribution, since the City came out well in every category. Mr. St. Amour responded, noting that this showed areas in which the City could get its most impact for available resources; and if they chose to reduce those resources, they could do so to put those resources to the left hand side of the cluster chart to get the most impact. At the request of Councilmember McGehee, Mr. St. Amour reviewed the various "bub- bles" on the chart and their diversity and specific features; the various components under each bubble; and drivers of satisfaction and behavior based on perceptions of Local Gov- ernment Management. Mr. St. Amour suggested that each of the high/low scores be reviewed to determine if they were performance or perception gaps; and to talk to those demographic groups who had rated the City low in those areas; and how they would specifically compare Roseville to their ideal community, which could reveal a lot of actionable ideas. City Manager Malinen questioned the outcome of citizen engagement if improvements were done; and whether the perception was synonymous with citizen engagement based on the leverage available. Mr. St. Amour noted that the entire survey was based on perception; and reiterated that the drivers were satisfaction and behavior, noting economic health, living costs, available of jobs were lower than housing affordability, stability of property values, and the strength of the local economy,noting that engagement meant outcomes. At the request of Councilmember McGehee, Mr. St. Amour advised that the comparison survey samples were based across the nation, and not necessarily specific to certain communities; but through random sampling, his firm created an index to provide bench- marks. At the request of Councilmember Willmus, Mr. St. Amour advised that he would provide the specific indexing information to the City Council through staff in the near fu- ture, estimating that there were approximately 2,000 cities across the nation included in the random benchmarking index, as well as those specific to the Midwest. At the request of Councilmember McGehee, Mr. St. Amour advised that, with a population of approxi-