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City Council Strategic Planning Meeting Monday,January 30,2012 Page 7 mately 33,000, the City of Roseville would be considered a fairly small city by compari- son. Mayor Roe refocused discussion specific to strategic planning; and suggested Coun- cilmembers contact Mr. St. Amour off-line for more information on how the survey worked. Mr. St. Amour noted that those benchmarks indicating that the City was outperforming other communities should not indicate that the City could sit back and relax; but by ana- lyzing city-specific services and programs rated by satisfaction and priority of im- portance, it could guide resource decisions and strategies for specific services, and link perception data with internal data. As to why operational metrics mattered, Mr. St. Amour noted that through tracking financial data and managing processes, it offered "lead indicators" of future perceptions and other outcomes, and would serve to measure support efforts to manage quality, compliance, safety, awareness and cost before prob- lems become public problems. Mr. St. Amour noted that it could also identify areas where training was indicated; and process and/or resource gaps, often ultimately indicat- ed best by election results and lawsuits. As key questions for expanded discussions, Mr. St. Amour suggested several options: 1) Ask line staff and residents: "What is missing from the list?" and "What makes the most sense on the ground?" Mr. St. Amour noted the need to improve performance to improve outcomes: and when the measurement was completed: 2) Use internal teams to further analyze results and form ideas; and 3) Validate ideas and potential action steps. Councilmember McGehee asked Mr. St. Amour to clarify his view on how best to utilize the survey data through bringing in focus groups or the general public seeking their sup- port to obtain additional information and assistance. Mr. St. Amour suggested that staff and the City Council d delve into the metrics of those areas in which they wanted to im- prove perceptions and/or performance, before inviting public participation. Councilmember Johnson questioned how the public perceived Local Government Man- agement that they would rate it so low; or whether their perception of the management of the services they ranked so high was more important than the actual services. Mr. St. Amour noted that Local Government Management was a specific category, and while those services were extremely important, he likened it to purchasing a car based on safety and styling, but not necessarily based on the mechanics, even though those were vitally important as well. Mr. St. Amour noted that the chart displayed showed what dif- ferentiates Roseville, not the core services and programs, but the perception. Mr. St. Amour advised that he would send an e-mail better explaining this concept for the City Council and staff.