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a � June 4, 1975 PLANPIING REPORT CASE i�UMBER: AP�LICANT: LOCAiIO�d: ACiION REQUESTED: Pi.ANI��NG CONSIDERA7ION: 90� - 75 E-Iol i day Inn 2540 �7orth C1 evel and Avenue Roseville, �N Southeast Carner af Cleveland Avenue and (Holiday Inn Site� Variance to Sign Neigh� and Size 1. The applicant propases.to construct in addition to the s�gns a7ready on the. property, a pylon sign, 102 feet in heigh.t, with a sign area af 41� square '�eet. This is a single pole py�lon des7gned to be visible from Highway 351� -�rom the north and the south. When the hotel was �nitially cons-�ructed back in 1970, there avas concern expressed on the part of the city regarding�ihe physica3 and visua� relat�on- ship to Interstate 35W and its interchange access point at County Road C as relates to the hotel property. Subsequent ta the con� struction,. there have been a series of signing proposals processed tt�ru the City dealing with this ques�ion. Perhaps some background as rela�es io th�se proposa�s will be heipf�l �n r�eviewTng the cur�ent application; Tn Apri7 of 1970 the owners of the hotel, Jell and Assoc�ates app7ied for a variance for the existing pylon sign constructed at the front of �he pr��erty contiguous to Clevelar�d Avenue. A sign 45 feet in height with an area af 40� square feet was appraved in variance to the then current heigf�t limita'�ion of 25 feet and 100 square �Feet in area, In 1971 the appl�cants applied for perm�ssion to place a nean sign nn �he roaf of �1�e exist�r�g struc�ure oriented at a 45° angle to the northwest_ Inasmuch as the Rosev�lle Sign Ordi nance di sal l o��s si gns an roo�Fs , thi s appl i cati on was turned down at that time. Such a s�gn was constructed on the face of the bui i di ng i n carrformance t�ri th the ord� nance. �hat si gn exis�s on the building today. In November of 1974 t�e appZ�cants reqtaested permissian again ta place the nean sign on the roof of the building as previously requested. At this point in time the Cricke� Inn had been