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Attachment A <br />City of Roseville <br />Year -End Recycling Report 2011 www.eurekarecycling.org <br />cling. <br />www.eurekarecyeling.org <br />Overview <br />Our mission is to reduce <br />In 2006, the City of Roseville, recognizing the community's desire for a <br />waste today through <br />recycling program that is part of demonstrating that waste is completely <br />innovative resource <br />preventable, partnered with Eureka Recycling to design a zero -waste recycling <br />management and to reach <br />program for its residents. <br />awaste -free tomorrow <br />by demonstrating that waste <br />Recycling is an important part of zero waste that complements other strategies <br />is preventable, not inevitable. <br />such as composting, redesigning the products we need, and reducing the amount <br />of stuff we produce and use in the first place. After all, zero waste is not about <br />deprivation and never buying another product again! It's about having safe, <br />non - toxic, healthy, and durable products that bring happiness into our lives <br />without polluting or damaging our bodies and planet. Recycling alone will not <br />accomplish this, but a zero -waste approach to recycling benefits our <br />environment, our health, and our communities and is effective at reducing <br />waste as well as reducing our use of natural resources. <br />Zero -waste recycling is an approach to recycling that is first and <br />foremost about the natural resource we use for the products we need, <br />not collection or profit margins on hauling. It considers the highest and best <br />use for the material at each step in the process. It is about respecting, <br />preserving, and creating the rapidly depleting resources that our lives depend <br />on. It requires that we make efforts to reduce what manufacturers produce and <br />what we buy. We begin with prevention first, not as afterthought. Then, we <br />recycle as close to the source as possible, making sure that recycled materials <br />are used for making new products instead of virgin materials. And our <br />education and outreach doesn't stop with recycling; we ensure that residents <br />are engaged and educated more broadly about source reduction, producer <br />responsibility, and the ways they can help reduce the amount of new materials <br />that are produced. <br />The end result of zero -waste recycling is that our recycling efforts <br />have the highest benefit for the environment and the community. We <br />do this by a providing a constant and full analysis of recycling that takes into <br />account not only the costs, but the environmental benefits and impacts, and <br />the impact on and convenience for our community. <br />An affirmative action, equal <br />opportunity employer. <br />Q Printed on 100% postconsumer <br />recycled paper that was processed <br />without the use of chlorine. <br />