2012-03-27_PWETC_AgendaPacket - Laserfiche WebLink

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Eureka Recycling, like the City of Roseville, also believes that a zero -waste recycling is responsive to and benefits the community. Successful recycling is only possible with informed community engagement that results from providing people access to real, not just more information. This includes education about challenges as well as the environmental, social, and economic benefits of recycling. This is how recycling is started, supported and embraced by communities for the long term. Education needs to be responsive to the unique needs of each community, and created and delivered in partnership with existing community networks, so that the tools and resources introduced will be seen as a relevant part of people's daily lives and will remain as part of the community's knowledge long after it is introduced. About Roseville's Successful Zero -Waste Recycling Program The City of Roseville's recycling program is exceptional because it uses this zero -waste approach. Here are some examples of the benefits that the City of Roseville has ensured on behalf of its residents. In Roseville, more residents recycle more materials. These are examples of materials that have been collected in the City of Roseville's program that other cities either do not include or include but cannot ensure are actually recycled: • Cloths & Linens • Milk Cartons & Juice Boxes • Pop & Beer Boxes • New in 2011: Pizza Boxes Eureka Recycling is constantly looking for ways to add additional materials to the zero -waste recycling programs. We complete a full analysis and work with end markets to explore the specific sorting and preparation methods that ensure the materials can be made into new products when they reach the manufacturer. In 2012, several waste haulers are following suit and adding some of these materials to their programs, or changing the way they prepare and sell these material to ensure they really get recycled. They are also adding new plastic items to curbside recycling programs in other cities. Eureka Recycling will complete a full analysis of additional plastics and, as always, will work with the City of Roseville to add new material in an authentic and transparent way that gives residents the ability to find out where their recycling goes and how it is recycled to the highest use possible, balancing the environmental, social, and financial benefits, and honoring the values that Eureka Recycling and the city share. In Roseville, the basic recycling education is far from basic. It is robust. Roseville residents receive "How To" instructions each year in the mail. But recycling education in Roseville goes far beyond simple recycling to give residents the broader zero -waste perspective. Every day Eureka Recycling drivers cater education to specific recyclers by leaving informative tags designed to be friendly, helpful, and informative, not punitive to help residents who are trying to recycle the right way do even better. Residents can also contact a live hotline if they want to speak to a zero -waste specialist about their recycling or other waste reduction questions and challenges. Throughout the year residents can learn about the challenges as well as the environmental, social, and economic benefits of recycling, or the next steps they can take to 2