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eliminate all waste not just recycle via Eureka Recycling's website, Guide to Recycling, or articles in the City of Roseville's newsletter. This education not only helps residents know how to participate, it also gives them ongoing support to understand what can be included in their program and why. It helps to keep the quality of material high and ensures that residents have an authentic understanding of what products can be recycled into new products and what materials currently cannot. Roseville residents are great recyclers and want to do more. A zero -waste perspective helps communities transition from a solid waste management philosophy, in which waste is assumed to be inevitable, to a zero -waste system, where waste is completely preventable. Using nature as the model, we create items to be durable not disposable, reusable, and recyclable, and ult mately remade into new products that start the process over again, which decreases or eliminates the need for new raw materials to replace what was lost to trash. This process would have little or no negative impact on the health of the community, economy, or the environment Here are some examples: • Eureka Recycling's annual recycling guide motivates and inspires people with information about what their neighbors are doing to reduce waste and lead more sustainable lives. It also provides residents with information on the economic and social benefits of recycling and zero waste. It is even used as an invitation for people to engage in deeper conversations with us about producer responsibility, plastics recycling, compost ng, and other important zero -waste issues. • Eureka Recycling's Zero -Waste Hotline is not simply a customer service line to call with complaints. Our hotline is staffed by trained zero -waste educators who help thousands of residents each year with questions and concerns about all aspects of zero waste. In 2011, our zero -waste education staff had conversations with 411 Roseville residents who had questions about: • Backyard compost ng • Reuse options for durable items • Influencing producers to make more sustainable packaging • Where to take bulky, hard to recycle items • How to get involved with other community groups working on environmental proj ects • And many more waste reduction and sustainability issues • Eureka Recycling also has been a strong partner supporting the city in its efforts to make as many city events as possible zero - waste. By helping to provide education, equipment, staff, and transportation of compostable materials to processors, we have seen the City of Roseville become a leader in authentic zero -waste events that other communities hold up as a mentor for their own efforts. 3