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City of Roseville <br />Outreach and Education Summary 2011 <br />Community engagement and education are important elements of a zero -waste recycling <br />program. In 2011, Eureka Recycling and the City of Roseville expanded outreach to many <br />events to bring a zero -waste message to residents of Roseville. Together, we continued to support <br />the efforts of the city of Roseville to make city events zero -waste. This was the second year we <br />distributed recycling bins and educational material at Night to Unite parties. The Living Smarter <br />Fair, Wild Rice Festival, and Earth Day celebration were also successful events in bringing <br />attention to zero -waste issues to the residents of Roseville while diverting over 450 pounds of <br />discards from the waste stream. That means that over 96% of the material discarded at these events <br />was either recycled into new products or composted and turned into soil. This effort and success <br />continues to show the City of Roseville's leadership in its commitment to zero waste and <br />sustainability. <br />Roseville residents continue to participate in their zero -waste recycling program at rates that are <br />among the highest in the state. In 2011, we continued to educate residents about the curbside <br />zero -waste recycling program and the benefits of reducing waste; recognizing that there is more <br />to waste reduction than just recycling. <br />Zero -Waste Hotline <br />In 2011, Eureka Recycling's hotline staff had 330 conversations with Roseville residents who live <br />in single- family homes (or duplexes) about their zero -waste recycling program. <br />Hotline staff also answered 81 calls from apartment and townhouse building contacts and residents <br />participating in the zero -waste recycling program and had questions unique to their program. <br />Eureka Recycling worked with these residents and building staff to help them manage their <br />multi - family recycling set -ups, add carts or collection days, provide them with education materials <br />for their residents, and help improve their service in many other ways. <br />otline Calls <br />09 <br />2010 <br />Curbside Calls <br />425 <br />540 <br />480 <br />410 <br />330 <br />Multi - family Call <br />49 <br />78 <br />35 <br />74 <br />81 <br />Total Calls <br />474 <br />618 <br />515 <br />484 <br />411 <br />equests for <br />rinted Materials <br />Curbsidel <br />41 <br />74 <br />21 <br />43 <br />47 <br />Requests for Printed Education Materials <br />Throughout the year, Eureka Recycling mailed specific curbside recycling schedules, sorting <br />information, and clothes and linens stickers to 47 Roseville residents in response to their questions <br />and calls. <br />