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Curbside Program <br />Guide to Recycling <br />All Roseville residents in the zero -waste recycling program received the <br />2011 Guide to Recycling through direct mail. In addition to the basic <br />instructions for how recycling should be set out and the materials collected, <br />we focused the 2011 Guide to Recycling on members of the community <br />and the impact of individual efforts on waste reduction with actions that <br />bring us closer to zero waste. <br />Direct Education <br />Eureka Recycling and the City of Roseville share a value that all the material that can be recycled <br />should be and that material that cannot be recycled should not be collected. Taking non - <br />recyclable items on a ride in a recycling truck and through a processing facility not only wastes <br />the fuel and energy to transport and process the material, it also leaves the residents with the <br />mistaken impression that the material can be recycled when in fact it cannot. <br />Eureka Recycling drivers educate residents at the curb using educational tags for specific <br />problems. In 2011, drivers left approximately 50,061 educational tags in recyclers' bins. <br />Our experience has shown that the absolute best place to educate residents about their zero -waste <br />recycling program is right at the curb. We work with our drivers to ensure they take advantage of <br />every opportunity to provide additional education. This is efficient because drivers can educate <br />the residents that are confused and it also begins a conversation with the residents. All of Eureka <br />Recycling's tags encourage residents to call our hotline where zero -waste educators are waiting to <br />clear up confusion about why certain items are not recyclable or to explain how residents' efforts <br />at the curb can have such an important impact on the value of the material and the environmental <br />benefits of recycling. <br />Marked with a &,r or t$ <br />r <br />N <br />e a� TsoAo <br />Y <br />The city provides bins to FLATTEN <br />hold your recycling! THEM <br />Sample Tags <br />2 <br />daft 't <br />'s <br />This <br />`material <br />cannot <br />be recycled. <br />You can call the hotline to find out <br />what's recyclable and Mat's red. <br />2006 <br />2007 <br />2008 <br />2009 <br />Zulu <br />2 <br />Driver Tags <br />9,540 <br />10,156 <br />7,367 <br />13,565 <br />13,010 <br />50,061 <br />Postcards <br />650 <br />822 <br />451 <br />742 <br />559 <br />1,136 <br />Personalized Letters <br />30 <br />51 <br />0 <br />3 <br />10 <br />41 <br />Our experience has shown that the absolute best place to educate residents about their zero -waste <br />recycling program is right at the curb. We work with our drivers to ensure they take advantage of <br />every opportunity to provide additional education. This is efficient because drivers can educate <br />the residents that are confused and it also begins a conversation with the residents. All of Eureka <br />Recycling's tags encourage residents to call our hotline where zero -waste educators are waiting to <br />clear up confusion about why certain items are not recyclable or to explain how residents' efforts <br />at the curb can have such an important impact on the value of the material and the environmental <br />benefits of recycling. <br />Marked with a &,r or t$ <br />r <br />N <br />e a� TsoAo <br />Y <br />The city provides bins to FLATTEN <br />hold your recycling! THEM <br />Sample Tags <br />2 <br />daft 't <br />'s <br />This <br />`material <br />cannot <br />be recycled. <br />You can call the hotline to find out <br />what's recyclable and Mat's red. <br />