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Commercial – Identified Wants Comprehensive Plan Land Use Goal #3 Identify underutilized, deteriorated, or blighted properties and guide them toward revitalization, reinvestment, or redevelopment consistent with community goals, good planning and development principals. Land use Goal #9 Provide attractive, inviting, high-quality retail shopping and service areas that are conveniently and safely accessible by multiple travel modes including traffic, walking , and bicycling. Land Use Goal #10 Promote an appropriate mix of commercial development types within the community. Land Use Goal #11 Achieve a healthy balance between commercial and employment land uses to maintain a sound and diversified economic base and living-wage jobs. Land Use Goal #14 Promote and support the development of mixed-use areas that have a rich mix of related and mutually reinforcing uses within walking distance of each other. Economic Development and Redevelopment Goal #1 Foster economic development and redevelopment in order to achieve Roseville’s vision, create sustainable development, and anticipate long-term economic and social changes. Economic Development and Redevelopment Goal #2 Enhance opportunities for business expansion and development that maintains a diverse revenue based in Roseville. Economic Development and Redevelopment Goal #4 Encourage reinvestment, revitalization, and redevelopment of retail, office, and industrial properties to maintain a stable tax base, provide new living-wage job opportunities, and increase in the aesthetic appeal of the city. Economic Development and Redevelopment Goal #5 Make effective use of available financial resources to facilitate community economic development and redevelopment objectives. Economic Development and Redevelopment Goal #6 Integrate environmental stewardship practices into commercial development. Imagine Roseville 2025 Community Goal #2, Roseville is a desirable place to live, work, and play. Strategy C: Provide regional leadership in creative and sustainable redevelopment. Community Goal #2, Roseville is a desirable place to live, work, and play. Strategy D: Enhance the city’s diverse business community. Environment Goal #1, Roseville is an environmentally healthy community, Strategy B: Reduce negative human impacts by conserving energy and reducing pollution. Infrastructure Goal #3 Roseville has technology that gives us a competitive advantage, Strategy A: Ensure that the technology infrastructure is in place to optimize public and private sector performance. Finance and Revenue Goal #2 Roseville has a growing, diverse, and table revenue base.