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HRA Meeting Minutes – Tuesday, April 17, 2012 Page 5 1 2 Mr. Hornik opined that this had proven to be a worthy campaign, not just in maintaining or 3 sustaining the HRA image, but in making themselves available to the community with the 4 resources it provided. Mr. Hornik advised that personalizing the campaign would bring great 5 results and provide even more opportunities. Mr. Hornik noted some of those ideas included 6 street advertising, and more visibility at trade shows to “sell” Roseville, perhaps through a 7 cooperative venture with the Roseville Visitors Association (RVA). Mr. Hornik suggested that 8 more investment in social media options would only work if it had continuum and a sustained 9 effort; and advised that he continued to experiment with various ideas to determine what 10 worked and what didn’t work. Mr. Hornik noted that through use of this free educational 11 resource, it would continue to attract people into the Roseville community. 12 13 Member Masche noted his great interest in observing the Living Smarter marketing campaign 14 over the last 3-4 years; and suggested pursuit of more potential collaboration efforts between 15 the HRA and the RVA. 16 17 Mr. Hornik advised that, in this third year of the program, one of the goals was to further 18 pursue those collaboration and partnership opportunities while remaining within the limited 19 budget. 20 21 Vice Chair Majerus thanked Mr. Hornik for his enthusiast presentation. 22 23 Housing Manager Jeanne Kelsey advised that in her attendance at area meetings, rather than 24 seeking information, others are seeking information from Roseville and recognizing them as a 25 leader. As an example, Ms. Kelsey advised that the City of Richfield has linked to the Green 26 Remodeling Plan Book, and it is becoming receiving a huge broadcast, and staff has been 27 approached to do advertising of the Plan Book at various trade opportunities. Through more 28 collaboration with those groups, more opportunities and exposure will be coming forward, and 29 allow Roseville to keep connected, an important goal of the marketing campaign. 30 31 c.Barbara Raye Interview and Survey Results 32 Executive Director Trudgeon recognized Ms. Raye to wrap up focus discussions and survey 33 results, in preparation for Saturday’s HRA Workshop. 34 35 Ms. Raye reviewed past data provided for the HRA before summarizing data from the 36 “Strategic Planning Survey Data Summary.” Ms. Raye noted that this had been an on line 37 survey distributed to 60-65 people, and as of April 15, 2012 had received at least two (2) 38 responses from each of the eleven (11) different perspectives sought, and including four (4) 39 interviews with Aeon, the Cities of St. Louis Park and Richfield, and Dakota County. 40 Interview summaries were provided in writing in tonight’s meeting packet. Those interviews 41 were to glean additional information from model programs, and represented three (3) 42 government entities, and one (1) non-profit organization. One conclusion Ms. Raye presented 43 from these interviews was the observation that there was a strong and important role for 44 government in long-term community visioning, as often the private sector was more focused 45 on short-term returns versus those long term visions. 46 47 Ms. Raye advised that their advice to us was: 48 1)Find something big or significant and important to provide visibility and success to send a 49 signal or attract other investors; 50 2)Always be aware of “What’s next?” 51 3)Find places for projects that hold significant interest or have a more visible impact; and 52 4)Sustainability/walking is and will remain significant for many residents of Roseville. 53 54 Ms. Raye noted that the City of Richfield had found that in their neighborhood investment, by 55 upgrading one (1) house and bringing its market value above surrounding homes, it had proven