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1998 City of Roseville Residential Stuclti' <br />Decision Resources, Ltd. <br />July, 1998 <br />• Twenty-sevcn percent had eonsidered ha�-in� one or mare of thetn move nearer. <br />Communications Channels: <br />Fifty-eight percent regarded either the "Roseville Review," "Roseville �ocus," or'`the local <br />newspaper" as their principal source of information about city government and its activities. <br />• Eighteen percent cited the "city newsletter." <br />• Nine percent relied npon the "grapevine." <br />• Six percent used "cable television." <br />• Five percent relied upon "maiiings." <br />Eighty-nine perecnt felt they had "adequate access�� to information about City pro�.rams �nd <br />services. <br />Nineiy-one percent recalled receiving the "Roseville Newsletter" during the past year. <br />• Eighty-one perecnt reported "rcgularly reading" it. <br />• Eighty-two percent rated the newsletter as "very effective" or "somewhat effective." <br />Fifty-five percent of the households currently subscribed to cable television. <br />o Twenfy-four percent had watched telecasts of the Roscvii�e City Ceuncil Meetings during <br />the past six ycars. <br />• Thirty-one percent had watched public acs;ess andlor educational programs during the <br />same time period. <br />• The typical cable television subscriber would allot $ I.86 out of their monthly cable <br />television paytnent for Community Television Channel 15 and Government Access <br />Channel 15. <br />Thirty-three percent rated emergency assistance systems as the "mosf important" or "second most <br />important" serviee which could be provided through the cable television wire. <br />• Twent�-five percent prioritized education telecasts. <br />• Twenty-two percent each would place high importance on government telecasts or firc <br />detection systems. <br />• �orty-three percent reported they would be either "vcry likeiy" or "somewhat likely" to <br />s��bscriber or to continue to subscribe if the cable company were to offer these expanded <br />services. <br />Porty-eight percent currently owned or had access to a modem-equipped personal computer. <br />o Another thirteen percent owned computers without modems. <br />Page 11 <br />