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�CCASIDNALLY ...............................7� <br />RARELY.....................................9� <br />NOT AT ALL ................................27$ <br />Subscriber vi�wership was a low eighteen percent. <br />"Occasional" viewers were most likely to be senior singles. <br />"Rare" viewers were most often renters and Zane 4 residents. <br />While subscriber viewership in several cases is moderately <br />high, cable television should be regarded as a complement to <br />print media, not a substitute for it. <br />Newspaper Readership: <br />Residents were instructed: <br />Which of the following newspapers do <br />you regularly read? <br />A list of five newspapers was then read: <br />The ROSevl�le RevieW? <br />"The Roseville Review" was read by a very high eighty-four <br />percent of the sample: <br />READ ......................................84� <br />DO NOT READ ...............................16� <br />Single seniors and $75,000-$87,500 yearly income households <br />were more likely to read the "Review." Renters, over 10 unit <br />apartment building residents, $25,000-$37,500 yearly income <br />households, and Zone 2 residents were much less likely to be <br />readers. <br />The Star-Tribune? <br />The "Star-Tribune" was read by farty-three percent of the <br />citizenry: <br />READ......................................43� <br />DO NOT READ ...............................57� <br />159 <br />