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"Strib" readership was highest among: <br />* 5-9 unit apartment building residents <br />* Professional-Technical, Owner-Manager & <br />Clerical-Sales households <br />* 25-44 year alds <br />* College graduates <br />* $67,500-$75,000 yearly income households <br />Readership was lower among: <br />* Retirees <br />* Over 55 year olds <br />* High school graduates <br />Tbe Saiat Paul Pioneer Press-Di�patch? <br />The Saint Paul daily paper was read by sixty-nine percent of <br />the residents: <br />READ......................................69� <br />DO NOT READ ...............................31% <br />"Saint Paul Pioneer Press-Dispatch" readership was highest <br />among: <br />* Senior singles <br />* Blue Collar households <br />* Over 55 year olds <br />* High school graduates <br />* $12,500-$25,d00 & $75,000-$100,000 yearly income <br />households <br />Readership was lower among: <br />* Professional-Technical & Owner-Manager households <br />* $37,500-$50,000 yearly income households <br />Each of the daily newspapers has develaped a different readership <br />profile. <br />The Focus? <br />"The Focus" was read by seventy-seven percent of the sample: <br />READ......................................77% <br />DO NOT READ ...............................23� <br />"The Focus" was read more often by: <br />160 <br />