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* Senior couples <br />* Retirees <br />* 55-64 year olds <br />* $62,500-$87,500 yearly income hauseholds <br />Readership dipped among: <br />* Renters <br />* 5-9 unit apartment building residents <br />The North Suburban Ne�s3 <br />"The North Suburban News" was read by only thirty-four <br />percent of the residents: <br />READ......................................34� <br />DO NOT READ ..........................----.63� <br />Readership was highest among $62,500-$75,000 yearly income <br />households and Zone 1 residents. <br />Readership was much lower among: <br />* Renters <br />* Over 5 unit apartment building residents <br />* Owner-Manager households <br />* 25-34 year olds <br />* $12,500-$25,000 yearly income households <br />* Zones 3 & 4 residents <br />It possessed a very definite geagraphical readership profile. <br />To reach the most Roseville residents, the City shauld <br />depend upan "The Roseville Review" and "The Focus." <br />A good communications strategy would supplement information <br />in these two newspapers with an effective city newsletter <br />expanding newspaper stories and highlighting various city <br />programs and officials. <br />Summary and Conclusions: <br />Fifty-two percent of the residents rated their current level <br />of information about city government and community activities as <br />either "excellent" of "good." The forty-six percent positing <br />161 <br />